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BMW Logo
브랜드 색상
Gray
Black
디자인 분석
형태 및 구성
A stylized 'propeller' circle featuring four colored segments of the Bavarian flag.
색채 심리학
Classic blue, white, and black represents the Bavarian heritage and engineering precision.
디자인 요소
The circular enclosure reflects ultimate balance, industrial quality, and a luxury driving vibe.
로고는 각 소유자의 상표입니다. 식별 목적으로 공정 사용에 따라 사용됩니다.
BMW 소개
Bayerische Motoren Werke Aktiengesellschaft, trading as BMW Group, is a German multinational conglomerate manufacturer of luxury vehicles and motorcycles headquartered in Munich, Germany. The moniker, "BMW ", first came into use when the German firm Rapp Motorenwerke changed its name to Bayerische Motoren Werke GmbH in 1917. Thereafter, in 1922, the name and assets of BMW GmbH were transferred to the aircraft manufacturer Bayerische Flugzeugwerke AG, thereby giving rise to the company known today as BMW AG.
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