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Brand Colors
Black
Design Analysis
Form & Composition
Iconic stylized wordmark with large, heavy characters that feel powerful and entertainment-focused.
Color Psychology
Classic black reinforces a dominant, industry-leading presence in the global gaming market.
Design Elements
The bold letterforms represent the 'heft' and scale of the major franchises the company publishes.
Logos are trademarks of their respective owners. Used under fair use for identification purposes.
About Activision
Activision Publishing, Inc. is an American video game publisher based in Santa Monica, California. It serves as the publishing business for its parent company, Activision Blizzard, and consists of several subsidiary studios. Activision is one of the largest third-party video game publishers in the world and was the top United States publisher in 2016.
Source: Wikipedia
