Form & Composition
A clean, bold circular mark featuring a stylized red field that feels active and energetic.
Color Psychology
Bright red (#FF0000) represents the 'low-cost' efficiency and the vibrant energy of Asian travel.
Design Elements
The simple typography focused on the 'Air' part highlights the core mission of making flying accessible.
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AirAsia X Berhad, operating as AirAsia, is a Malaysian multinational low-cost airline headquartered near Kuala Lumpur, Malaysia. Established in 1993 and commencing operations in 1996, the airline is the largest in Malaysia by fleet size and destinations. It operates scheduled domestic and international flights to over 166 destinations across 25 countries. Its primary hub is Kuala Lumpur International Airport (KLIA), where it operates from Terminal 2, the low-cost carrier terminal.
Source: Wikipedia