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Brand Colors
Charcoal
Design Analysis
Form & Composition
A modern double-headed eagle emblem stylized with clean, high-tech geometric lines.
Color Psychology
Deep navy and red palette projects national authority and a modern, professional flying experience.
Design Elements
The sharp mirror-design of the eagle represents synergy, balance, and the airline's expansion.
Logos are trademarks of their respective owners. Used under fair use for identification purposes.
About Air Serbia
Air Serbia is the flag carrier of Serbia. The airline is headquartered in Belgrade, Serbia, and operates its main hub at Belgrade Nikola Tesla Airport. Air Serbia is the successor to Serbia's and former Yugoslavia's national airlines, including Aeroput, JAT, and Jat Airways, and operated under the name Jat Airways until it was renamed and rebranded as Air Serbia in 2013 as part of a major restructuring and modernization programme. The airline is owned by the Government of Serbia, which became the sole shareholder after previously partnering with Etihad Airways.
Source: Wikipedia
