Form & Composition
Stylized wordmark with a focus on friendly, rounded lettering suitable for global e-commerce.
Color Psychology
Bold red and orange represent the excitement of shopping, deals, and a vibrant marketplace.
Design Elements
The lowercase design makes the brand feel accessible to millions of consumers worldwide.
Logos are trademarks of their respective owners. Used under fair use for identification purposes.
AliExpress is an online retail service based in China and owned by the Alibaba Group. Launched in 2010, it is made up of small businesses in China and other locations, such as Singapore, that offer products to international online buyers. It was the most visited e-commerce website in Russia and was the 10th most popular website in Brazil. It facilitates small businesses to sell to customers all over the world. AliExpress has drawn comparison to eBay, as sellers are independent and use the platform to offer products to buyers. As of March 2024, the number of global users of the AliExpress mobile app reached 8.18 million, a 130% year-on-year increase, setting the highest record since statistics began in 2016.
Source: Wikipedia