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Brand Colors
Royal Blue
Design Analysis
Form & Composition
A classic, solid square wordmark that projects a sense of permanent, institutional financial trust.
Color Psychology
Historical blue and white palette represents corporate stability and global premium services.
Design Elements
The high-contrast typography conveys a level of exclusivity and commitment to high-end member services.
Logos are trademarks of their respective owners. Used under fair use for identification purposes.
About American Express
American Express Company (Amex) is an American bank holding company and multinational financial services corporation that specializes in payment cards. It is headquartered at 200 Vesey Street, also known as American Express Tower, in the Battery Park City neighborhood of Lower Manhattan.
Source: Wikipedia
