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BlockFi Logo
Brand Colors
Royal Blue
Design Analysis
Form & Composition
A minimalist, high-contrast wordmark identifying the hub for crypto-collateralized lending.
Color Psychology
Signature financial blue (#004BEF) projects a professional, institutional-grade trust and growth energy.
Design Elements
The simple typography anchors the brand's focus on bridging crypto with traditional finance.
Logos are trademarks of their respective owners. Used under fair use for identification purposes.
About BlockFi
BlockFi was a digital asset lender founded by Zac Prince and Flori Marquez in 2017. It was based in Jersey City, New Jersey. It was once valued at $3 billion.
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