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Brand Colors
Royal Blue
Design Analysis
Form & Composition
A sleek, industrial geometric form emphasizing scalability, performance, and modern workflow.
Color Psychology
Solid tech-black represents absolute transparency, premium performance, and classic structural authority.
Design Elements
The sharp character facets symbolize the structural and high-performance nature of the tool stack.
Logos are trademarks of their respective owners. Used under fair use for identification purposes.
About EDEKA
The Edeka Group is the largest German supermarket corporation as of 2017, holding a market share of 25.3%. Founded in 1907, it currently consists of several co-operatives of independent supermarkets, all operating under the umbrella organisation Edeka Zentrale AG & Co KG, with headquarters in Hamburg. There are approximately 4,100 stores with the Edeka nameplate, ranging from small corner stores to hypermarkets. On 16 November 2007, Edeka reached an agreement with Tengelmann to purchase a 70% majority stake in Tengelmann's Plus discounter store division, which was then merged into Edeka's Netto brand, resulting in around 4,200 stores by 2018. Across all brands, the company operated a total of 13,646 stores at the end of 2017.
Source: Wikipedia
