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Cores da marca
Royal Blue
Análise de design
Forma e composição
A classic, solid square wordmark that projects a sense of permanent, institutional financial trust.
Psicologia das cores
Historical blue and white palette represents corporate stability and global premium services.
Elementos de design
The high-contrast typography conveys a level of exclusivity and commitment to high-end member services.
Logos são marcas registradas de seus respectivos proprietários. Usados sob uso justo para fins de identificação.
Sobre American Express
American Express Company (Amex) is an American bank holding company and multinational financial services corporation that specializes in payment cards. It is headquartered at 200 Vesey Street, also known as American Express Tower, in the Battery Park City neighborhood of Lower Manhattan.
Fonte: Wikipédia
