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BMW Logo
品牌色
Gray
Black
设计分析
形态与构图
风格化的'螺旋桨'圆形，带有巴伐利亚旗帜的四个彩色扇区。
色彩心理学
经典的蓝色、白色和黑色代表了巴伐利亚传统和工程精度。
设计元素
圆形外框反映了终极平衡、工业品质和豪华驾驶氛围。
Logo 为各自所有者的商标，在合理使用原则下用于品牌识别。
关于 BMW
Bayerische Motoren Werke Aktiengesellschaft, trading as BMW Group, is a German multinational conglomerate manufacturer of luxury vehicles and motorcycles headquartered in Munich, Germany. The moniker, "BMW ", first came into use when the German firm Rapp Motorenwerke changed its name to Bayerische Motoren Werke GmbH in 1917. Thereafter, in 1922, the name and assets of BMW GmbH were transferred to the aircraft manufacturer Bayerische Flugzeugwerke AG, thereby giving rise to the company known today as BMW AG.
来源：维基百科
