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A symbol is a mark, sign, or word that indicates, signifies, or is understood as representing an idea, object, relationship, or mathematical formula. Symbols allow people to go beyond what is known or seen by creating linkages between otherwise different concepts and experiences. All communication is achieved through the use of symbols: for example, a red octagon is a common symbol for "STOP"; on maps, blue lines often represent rivers; and a red rose often symbolizes love and compassion. Numerals are symbols for numbers; letters of an alphabet may be symbols for certain phonemes; and personal names are symbols representing individuals. The academic study of symbols is called semiotics.