Form & Composition
A friendly, multicolor wordmark focusing on the world's most vibrant and diverse marketplace.
Color Psychology
A vibrant spectrum of primary colors representing the diversity, energy, and intelligence of the retail core.
Design Elements
The interlocking character segments symbolize the connected and real-time nature of the auction hub.
Logos are trademarks of their respective owners. Used under fair use for identification purposes.
eBay Inc. is an American multinational e-commerce company based in San Jose, California, that allows users to buy or view items via retail sales through online marketplaces and websites in 190 markets worldwide. Sales occur either via online auctions or "buy it now" instant sales, and the company charges commissions to sellers upon sales. eBay was founded by Pierre Omidyar in September 1995. In 2021, eBay had approximately 17 million global sellers; in 2023, it reported 132 million yearly active buyers worldwide and handled $73 billion in transactions, 48% of which were in the United States. In 2023, the company had a take rate of 13.81%.
Source: Wikipedia